Privacy Policy for Pul Ai
Last Updated: November 21, 2025
Introduction
UAB Dony Media ("we," "our," or "us") operates the Pul Ai mobile application (the "App"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our App.
Company Information:
- Name: UAB Dony Media
- Address: Partizanu g. 61-806, Kaunas, Lithuania
- Contact: [email protected]
By using Pul Ai, you agree to the collection and use of information in accordance with this Privacy Policy.
IMPORTANT MEDICAL DISCLAIMER
Pul Ai is NOT a Medical Device
This App is designed for general wellness and fitness purposes only and is NOT intended to:
- Diagnose, treat, cure, or prevent any disease or medical condition
- Replace professional medical advice, diagnosis, or treatment
- Be used as a substitute for traditional medical monitoring equipment
- Provide medical-grade accuracy for clinical decision-making
The measurements provided by this App are estimates only and should not be relied upon for medical purposes.
Medical Warnings
- NOT FDA Approved: This App has not been evaluated or approved by the U.S. Food and Drug Administration (FDA) or any other medical regulatory authority.
- Not for Emergency Use: This App is not intended for use in medical emergencies. If you experience a medical emergency, call emergency services immediately.
- Consult Healthcare Professionals: Always consult with a qualified healthcare provider before making any medical decisions based on information from this App.
- Known Limitations: Camera-based measurements can be affected by factors including but not limited to: lighting conditions, skin tone, movement, device quality, and user technique.
- Pre-existing Conditions: If you have any pre-existing medical conditions, particularly cardiovascular conditions, diabetes, or respiratory conditions, consult your healthcare provider before using this App.
- Pregnancy: Pregnant individuals should consult their healthcare provider before using this App for health monitoring.
BY USING THIS APP, YOU ACKNOWLEDGE AND AGREE THAT:
- You will not use this App as a substitute for professional medical advice
- You understand the measurements are estimates and may not be accurate
- You will seek immediate medical attention if you experience any concerning symptoms
- You release UAB Dony Media from any liability related to medical decisions made based on App data
Information We Collect
1. Camera Access
To measure your pulse, blood oxygen levels, and other health metrics, the App requires access to your device's camera. The camera is used to:
- Detect changes in blood flow through your fingertip
- Analyze light reflection patterns
- Calculate heart rate and related metrics
Important: We DO NOT record, store, or transmit video or photos from your camera. The camera feed is processed locally on your device in real-time and discarded immediately after measurement.
2. Health Data
The App collects and stores the following health-related information:
- Heart rate/pulse measurements
- Blood pressure readings (user-entered)
- Blood oxygen saturation (SpO2) estimates
- Blood sugar levels (user-entered)
- Heart Rate Variability (HRV) data
- Measurement timestamps
- User journal entries and notes
- Reminder settings
3. User Profile Information
- Age (optional, for context in health metrics)
- Weight (optional, for personalized recommendations)
- Height (optional)
- Gender (optional)
- Health goals and preferences
4. Device Information
- Device type and model
- Operating system version
- App version
- Unique device identifier (for app functionality only)
- Advertising Identifier (IDFA on iOS, for ad attribution only)
- App usage analytics (non-personal)
- IP address (anonymized)
5. Optional Information
- Notification preferences
- App settings and customization
- Feedback and support communications
How We Use Your Information
Health Tracking
- Display your health measurements and trends
- Generate charts and visualizations
- Provide historical data analysis
- Send reminder notifications (if enabled)
App Functionality
- Provide core features and services
- Save your preferences and settings
- Improve measurement accuracy through calibration
- Maintain data between app sessions
App Improvement
- Analyze usage patterns to improve the App
- Fix bugs and technical issues
- Develop new features
- Optimize performance
Legal Compliance
- Comply with applicable laws and regulations
- Respond to legal requests when required
Advertising and Marketing
- Measure the effectiveness of our advertising campaigns
- Understand which marketing channels drive app installs
- Optimize our advertising spend
- Attribute app installations to specific ads (with your consent)
- Note: We NEVER use your health data for advertising purposes
Data Storage and Security
Local Storage
All health data is stored locally on your device. We employ industry-standard security measures to protect your information:
- Data is stored in encrypted databases on your device
- Data is isolated using iOS security sandbox
- No health data is transmitted to external servers
- No cloud backup of health measurements by default
iCloud Sync (Optional)
If you enable iCloud sync for the App:
- Your health data may be backed up to your personal iCloud account
- This data is encrypted in transit and at rest
- Only you can access this data through your iCloud account
- We do not have access to your iCloud data
- You can disable iCloud sync at any time in Settings
Data Retention
- Health measurements: Retained indefinitely on your device until you uninstall the App
- Journal entries: Retained until you uninstall the App
- App settings: Retained until you uninstall the App
Data Sharing and Disclosure
We do not sell, trade, or rent your personal health information to third parties.
Third-Party Services
The App uses the following third-party services:
- Firebase Analytics (Google)
- We use Firebase Analytics to understand app usage and improve user experience
- Firebase collects: app interactions, crashes, device information, and usage patterns
- Data collected: device model, OS version, app version, session duration, screen views
- No personal health data is shared with Firebase
- Data is processed by Google LLC
- Subject to Google's Privacy Policy
- Advertising Attribution and Measurement
- We use advertising attribution tools to measure the effectiveness of our marketing campaigns
- When you install the app from an advertisement, we collect:
- Advertising Identifier (IDFA on iOS) - if you consent via iOS App Tracking Transparency prompt
- Campaign source (which ad you clicked)
- Install attribution data
- Ad platforms we work with:
- Google Ads (Google LLC)
- Meta/Facebook Ads (Meta Platforms, Inc.)
- TikTok Ads (TikTok Inc.)
- No personal health data is shared with advertising platforms
- Only anonymized install and conversion data is shared
- You can opt out of ad tracking in iOS Settings > Privacy > Tracking
- Subscription Management (Superwall)
- For processing in-app purchases and subscriptions
- Only transaction data is shared (no health data)
- Subject to Apple's privacy policies
- Apple Health (HealthKit) (if enabled)
- You can choose to sync data with Apple Health
- Data is shared only with your explicit permission
- Subject to Apple's privacy policies
Legal Requirements
We may disclose your information if required to do so by law or in response to:
- Valid legal process (subpoena, court order)
- Requests from government authorities
- Protection of our legal rights
- Prevention of fraud or illegal activity
Your Rights and Choices
Access and Control
You have the right to:
- Access all your health data through the App
- Export your data in a standard format
- Modify your profile information
- Disable specific features (notifications, reminders)
Camera Permissions
You can:
- Grant or revoke camera access in iOS Settings
- The App will not function without camera access for measurements
- No other camera data is collected beyond measurement processing
Notification Permissions
You can:
- Enable or disable notifications in iOS Settings
- Customize reminder settings within the App
- Opt out of all notifications at any time
Note: When you uninstall the App, all local data will be removed from your device. Deleted data cannot be recovered unless you have an iCloud backup.
Advertising and Tracking Preferences
App Tracking Transparency (iOS 14.5+)
When you first open the App, you will see Apple's App Tracking Transparency prompt asking for permission to track your activity across other companies' apps and websites for advertising purposes.
- If you allow tracking: We can measure ad campaign effectiveness and show you more relevant ads
- If you decline tracking: Your IDFA will be unavailable, and we cannot track ad attribution
- Your health data is NEVER used for advertising purposes regardless of your choice
How to Control Ad Tracking:
- Go to iOS Settings > Privacy & Security > Tracking
- Toggle off "Allow Apps to Request to Track"
- Or toggle off tracking for Pul Ai specifically
Opting Out of Interest-Based Ads:
What We DO NOT Do:
- We do NOT sell your personal information
- We do NOT share your health data with advertisers
- We do NOT use your health measurements for advertising
- We do NOT track you across other apps without permission
Children's Privacy
Pul Ai is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will delete such information.
International Users and GDPR Compliance
UAB Dony Media is based in Lithuania (European Union). If you are using the App from outside the EU:
EU Users (GDPR Rights)
Under the General Data Protection Regulation (GDPR), you have the right to:
- Access your personal data
- Rectify inaccurate data
- Restrict processing of your data
- Data portability
- Object to processing
- Withdraw consent at any time
Note: Since all data is stored locally on your device, you can erase all data by uninstalling the App.
Legal Basis for Processing
We process your data based on:
- Consent: You provide explicit consent when using the App
- Legitimate Interest: To provide and improve the App functionality
- Legal Obligation: To comply with applicable laws
Data Transfers
Your health data is stored locally on your device. If you enable iCloud sync, data may be transferred to Apple servers, which may be located outside the EU. These transfers are protected by Apple's data protection measures and standard contractual clauses.
Third-Party Service Data Transfers:
When you use the App, some non-health data (analytics and advertising attribution data) may be transferred to service providers located outside the EU, specifically to the United States:
- Firebase/Google Analytics: Data processed by Google LLC (USA)
- Advertising Platforms: Meta/Facebook (USA), Google Ads (USA), TikTok (USA)
These transfers are protected by:
- Standard Contractual Clauses (SCCs) approved by the European Commission
- Google's EU-US Data Privacy Framework certification
- Meta's EU-US Data Privacy Framework certification
- Your explicit consent (for advertising tracking via iOS ATT prompt)
Important: Your health measurements and medical data are NEVER transferred to these third-party services. Only technical and usage data (device type, app version, installation source) is shared for analytics and advertising purposes.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by:
- Posting the new Privacy Policy in the App
- Updating the "Last Updated" date
Your continued use of the App after changes constitute acceptance of the updated Privacy Policy.
Security Measures
We implement appropriate technical and organizational measures to protect your data:
Technical Measures
- Encryption of data at rest
- Secure data transmission (if applicable)
- Regular security updates
- Secure coding practices
Organizational Measures
- Limited access to user data (local storage only)
- Regular security assessments
- Employee training on data protection
- Incident response procedures
Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW:
UAB Dony Media shall not be liable for any damages arising from:
- Inaccurate measurements or estimates
- Medical decisions made based on App data
- Reliance on the App in place of professional medical care
- Technical malfunctions or errors
- Loss of data due to device failure
- Any health outcomes related to App use
USE OF THIS APP IS ENTIRELY AT YOUR OWN RISK.
Third-Party Links
The App may contain links to third-party websites or services that are not owned or controlled by UAB Dony Media. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us:
UAB Dony Media
- Email: [email protected]
- Address: Partizanu g. 61-806, Kaunas, Lithuania
- Website: [Your website]
For GDPR-related inquiries or to exercise your rights, please contact our data protection officer at: [DPO email if applicable]
Acknowledgment
By using Pul Ai, you acknowledge that:
- You have read and understood this Privacy Policy
- You agree to the collection and use of information as described
- You understand the medical disclaimers and limitations
- You will not use the App as a substitute for professional medical care
- You use the App at your own risk